Selling with Noble Purpose (Amazon affiliate link)
On the EntreLeadership podcast, Chris LoCurto interviewed Lisa Earle McLeod about a better approach to sales and sales management. She talked about having a NSP – Noble Sales Purpose. The premise is that you focus on the benefit of the customer instead of the money or deadline of the sale.
What if we translated that to other work.
- A bigger purpose than making money.
- Bigger than producing your product.
- Bigger than performing your service.
What if your purpose was to impact people?
What if you aimed at changing lives?
What if you had a higher calling and purpose?
Instead of making a corrugated box (my current full-time work), what if I focused on how the box will improve the customer, or the customer’s customer?
It may not be easy all the time.
- A better focus can make all the difference in your attitude.
- A better attitude leads to better work.
- Better work leads to a good reputation.
- A good reputation can open doors of opportunity.
I’ll have to check out the full interview. I have learned building a relationship with the person your trying to sell something to is important.
Great thoughts.
I enjoyed this interview, I might have to buy this book she had a lot of good ideas! It is hard to change your mind from looking at revenue dollars or the fact that my job is to put this part together. Ever since attending the EntreLeadership Performance series I have been working to change my focus and define that purpose outside of increasing revenue for the company.